Since the devastating LA wildfires, the outpouring of community has shown all of us how much we love and care for Los Angeles. In this spirit, TBWA\Chiat\Day LA, a creative advertising agency born and bred in LA, created a lovemark to honor the City of Angels, which is the heart of this fundraising program we’ve created to celebrate our city and help rebuild it.

We believe great design has the power to rally the community, and we will be using this lovemark in merch and media to help raise funds, partnered with Getty-led LA Arts Community. All proceeds will go to the LA Arts Community Fire Relief Fund.